The Daffodil wins 4 Marketing Awards!
Here at The Daffodil, we love a good celebration and what better to see out a challenging 2016 than our Marketing Team winning not 1 but 4 national and regional industry awards!
As you know, unfortunately we had to close our doors in December 2015 for a full ground floor refurb following flood damage caused by Storm Desmond. During that time, our Marketing Team were hard at work staying in touch with all our hugely loyal guests, fans & followers and planning a few surprises to say thank you for all the continued support.
You may remember our Daffodil at Home Campaign that saw more than 1,000 boxes hand-packed full of Daffodil luxuries sent out to customers across the UK to enjoy at home. We also launched a brand new multi device website and booking system as well as a full brand refresh – all to ensure The Daffodil was back at its best for the exciting re-opening in July 2016.
The Daffodil’s ‘Re-Launch Campaign’ and ‘Daffodil at Home Campaign’ were shortlisted for 6 major industry awards – 4 glittering Award Ceremonies followed in London, Manchester and Cumbria with many a nail-biting moment - but as the results came in, the team were over the moon to take home 4 fabulous awards alongside global brands such as Samsung, Unilever and Topshop!
Laura Donnelly, Head of Marketing & Sales at The Daffodil Hotel & Spa, said:
“We are delighted to have the marketing work at The Daffodil recognised at such prestigious regional and national awards. It’s a fantastic achievement for an in-house marketing team to be flying the flag for Cumbria alongside huge global brands. The Daffodil has had a challenging year but with the success of our marketing campaigns and the continued support of our loyal customers, we are pleased to be looking ahead to a very positive 2017.”
“Attending the Award Ceremonies was fantastic and gave us a great opportunity to meet with other forward thinking marketers in the industry and take a closer look at some of the campaigns also catching the attention of this year’s judging panels. It was lovely to hear why we had been chosen as the winner of each award and we were pleased that the creativity and personal touch that has been central to our campaigns was really highlighted in the feedback from the judges.”
Here’s a look at some of the comments made by the judges and of course a few photos from the Award Ceremonies themselves…
BEST TOURISM & LEISURE CAMPAIGN - NORTHERN MARKETING AWARDS
"The judges were impressed by the amount of effort that went in to the planning and presentation of this campaign and it clearly provided great results."
BEST USE OF MEDIA - CN BUSINESS AWARDS
“Since re-opening, The Daffodil have implemented a multi-channel strategy across different media, using cutting edge technology combined with creative design and quirky shareable initiatives which has seen astounding results. The Daffodil puts forward thinking marketing at the forefront of its strategy and aims to stand out, not just within the North but UK wide and beyond.”
BEST USE OF SOCIAL MEDIA IN A CRISIS - UK SOCIAL MEDIA COMMUNICATIONS
"Judges thought that this campaign showed a clear insight with a very good execution and positive results. Visually, this was highly creative and delivered with a personal touch."
BEST CRISIS MANAGEMENT - THE DRUM SOCIAL BUZZ AWARDS
The Re-Launch Campaign has produced fantastic results for The Daffodil allowing the hotel to re-open in a great position and look ahead to an exciting 2017.